About me
I am a passionate digital marketing professional with a Master’s degree in Marketing and over 2 years of hands-on experience as a Digital Marketer. My expertise spans across creating, optimizing, and managing data-driven campaigns that have consistently delivered impactful results for diverse industries, including banking, e-commerce, and gaming.
Throughout my career, I have developed a deep understanding of digital ecosystems, harnessing analytics and market trends to craft innovative strategies that drive engagement and growth. From designing compelling campaign strategies to overseeing execution and optimization, I have a proven track record of helping businesses amplify their digital presence and achieve measurable success.
With a strong focus on user experience and a commitment to constant improvement, I thrive in fast-paced environments where I can apply my creative problem-solving skills and analytical mindset to meet and exceed client objectives. I am excited about the future of digital marketing and continually seek out new opportunities to grow and innovate in this dynamic field.
MY EDUCATION
MASTERS IN BUSINESS ADMINISTRATION
Al-Ameen College, Bangalore City University
BACHELORS OF COMMERCE
Jain College, Bangalore University
Skills
I bring a robust set of skills across various domains, showcasing my ability to drive results and excel in challenging environments. Below is an overview of my key skills.
TOOLS
WORDPRESS
ELEMENTOR
GOOGLE ADS
Facebook Ads
HOOTSUITE
GOOGLE ANALYTICS
Canva
Excel
Google Search Console
Yoast SEO
Mailer Lite
AppsFlyer
Work Experience
Whistle Value Martech Pvt.Ltd.
Product – Sahre & Earn | Department – Campaigns | Designation – Senior Executive
Digital Strategist
Campaign Creation
This involves finalizing and launching marketing campaigns after conducting thorough research and brainstorming sessions. The process entails designing strategies that align with the client’s goals, understanding the target audience, and determining the best communication methods to achieve maximum impact. It also involves collaboration with team members to ensure all elements are well-coordinated before the campaign goes live.
Reports & Analytics
In this area, the focus is on creating daily reports that analyse the performance of campaigns. These reports track key metrics such as engagement, conversion rates, and ROI, allowing strategists to assess the campaign’s effectiveness. The insights derived from analytics guide future campaign adjustments to enhance performance and meet set objectives.
Interpersonal Management
This involves managing interactions with different stakeholders while taking campaigns live in the Share & Earn app. It encompasses collaboration, communication, and the coordination required among team members and clients to ensure the campaign is delivered smoothly. Ensuring that everyone involved is aligned with the campaign goals.
Budget Use
The finalizing and taking campaigns live while managing the allocated budget effectively. Budget management includes planning how to distribute resources across different campaign elements, ensuring that spending aligns with the expected returns and maintaining financial discipline to maximize the return on investment (ROI).
App Optimization
This involves the ongoing analysis of how campaigns perform within the app, ensuring that every aspect is optimized for better user engagement and conversions. Continuous monitoring and tweaking of campaign elements based on app performance data help improve results, making the app more effective for campaign delivery.
Dashboard Optimization
The role includes creating daily reports and managing the dashboard to monitor campaign progress effectively. The dashboard serves as a control center where all relevant users behaviour & engagement shows and make necessary adjustments to enhance the campaign’s overall success.
OUR REPUTED CLIENTS
My Top Achievements
KOTAK 811
Achievement: Facilitated the opening of 7500+ savings accounts within 24 days | Strategy: App optimisation, Dashboard and bonus participation to drive user engagement and fast accounts with new & repeated users | Result: With the offer enhancing customer response and delivering measurable business impact through the App and real-time analytics the client ROI was 27%.
ZEPTO
Achievement : Facilitated the Online ordering of 4000+ customers within 12 days | Strategy : App optimization, and a bonus participation to drive repeat user engagement and first time ordering sign-ups | Result : With the bonus offer enhancing customer response and delivering measurable business impact through the App and real-time analytics the Client ROI made was 62%